The New Home Sales Playbook · 90 Days · By Application
Stop chasing. Start controlling the sale.
For off-plan agents selling something the buyer cannot walk through, on timelines long enough for anything to go wrong.
The full framework for new home and off-plan sales — enquiry through to settlement — taught over 90 days with coaching, live deal support and weekly deal review. By application.
01 — Where it goes wrong
You're selling something they can't walk through.
There is no display home to stand in, no finish to touch, no land to tour. The buyer has to commit to a rendering and a settlement date that may be years out.
That puts every ounce of weight on the conversation. Confidence has to be built and then maintained across a timeline long enough for the market to move, a partner to get cold feet, or a competing project to open.
Momentum, not enthusiasm, is the thing to manage. Most agents have no system for it.
02 — The Framework
Control is structural, not personal.
Most consultants believe control comes from skill — better questions, better presentations, better closing lines. It doesn't. It comes from structure, and structure comes from leverage.
Control is the condition where the buyer depends on you for something they need in order to get what they want. When that condition exists, the deal progresses because the buyer needs it to. When it doesn't, the deal disappears politely and nobody can tell you why. In new home sales there are exactly three things capable of holding it together.
Three things, and only three, are capable of holding one of these deals together.
An anchor is what turns a good option into the only acceptable one. Features are reasons to consider you. Anchors are reasons to need you.
Without leverage in any of them, you don't have a deal. You have an information session.
03 — The Sales Cycle
A deal is a sequence, not an event.
The sale runs the same cycle every time. Knowing where you are in it is what separates a process from a series of conversations.
Most consultants treat each appointment as its own event — prepare for it, run it, hope it goes well, book the next one. The buyer experiences something different: one continuous process in which they are steadily deciding whether you are worth depending on.
The sales cycle is that process, mapped. What each stage of the deal is actually for, what has to be true before it can move, and what it means when it doesn't. Run without it, the same appointment can go well and still leave the deal exactly where it was.
It is taught in full inside the program, worked stage by stage against live deals.
04 — The Curriculum
The first half is the operating logic.
Taught in the exact order it is learned and applied in the field. Each module builds the interpretive foundation for the next.
The second half is the execution layer — the sales cycle worked in detail: what actually happens in each meeting, and how anchors are built rather than assumed.
Chase vs. Control — the diagnostic that maps five symptoms back to the part of the deal that failed — is free. Read it here.
05 — Delivery
A program, not a course library.
Access begins immediately after onboarding and runs for 90 days.
06 — The 90 Days
What the ninety days actually look like.
Diagnose and rebuild the front end
Audit what you're doing now and find where deals are leaking. Rebuild the enquiry-to-first-consult sequence, because nothing downstream can be fixed while the front is mis-aimed.
Run the framework in the field
Apply the structures on live buyers. Weekly deal review on real appointments. This is where most of the change happens, and where most of the discomfort is.
Control and consistency
Tighten the back end, close the gaps administration creates, and get the process running the same way every time — including on the weeks you don't feel like it.
07 — Fit
Who this is for, and who it isn't.
Built for
- New home sales consultants
- Builder representatives
- Off-plan property consultants
- People already doing the work who want a process instead of instinct
- Anyone who can name three deals this year that should have closed
Not built for
- Anyone outside new home or off-plan sales
- People looking for general sales theory
- Reps who won't run a structure they didn't invent
- Anyone expecting the framework to work without being used in the field
08 — The Arithmetic
Do the math with your own numbers.
Commission on a new home deal runs roughly $5,000 to $15,000 depending on your market and structure. Most consultants write one to three a month. Good ones, two to four.
Take your own commission rate. Multiply it by one extra deal a month, then by twelve. That figure is what the gap between where you are and where the top of your floor sits is worth to you annually.
We can't tell you what you'll do with the framework — that depends entirely on you and on how much you use it. What we can tell you is what the deals you're currently losing are worth.
Illustrative, at a $10,000 commission. Not a representation of program results.
09 — Questions
Before you apply.
We go through the investment on the application call, along with the payment plan options. We don't publish it because the first conversation is a two-way fit assessment rather than a pitch — and if the Academy isn't right for you, the number was never the relevant part. Nobody is asked to decide on that call.
Yes. We'll walk through the options on the call.
Ninety days, with access beginning immediately after onboarding. You get the full framework from day one — nothing is drip-fed.
The coaching calls are scheduled. Everything else is applied inside work you are already doing, on buyers you already have. This is not a course to get through in the evenings.
Yes. Your deals, your numbers and your participation stay between us. Nothing is shared, published or used as an example without your written permission.
General sales training is written for a salesperson selling anything. This is written for a nine-month build, a land settlement, a tender that comes back higher, and a buyer who has to commit to something that doesn't exist yet. None of that appears in a generic sales course, and all of it is where new home deals actually die.
Then we'll say so on the call. It's a fit assessment in both directions, and telling you no costs us far less than a member who was never going to use it.
No, but you need to be selling. The framework is applied to live buyers, so it works for anyone with a pipeline — whether it's producing one deal a month or four.
The first step
It starts with a conversation.
A straight conversation, not a sales pitch. We'll look at where your process is leaking deals and whether the Academy is the right fit — both ways.
Apply now