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Inside the Academy

90 days to closing mastery

A structured step by step program that transforms how you sell new homes.

The New Home Sales Playbook
Curriculum

What you'll learn.

Frameworks that protect your time so you can focus on what's important — deals.

01Framework PsychologyUnderstanding the concepts behind the frameworks.
  • Buying motives
  • Buyer value perception
  • Identifying core buyer types
  • Controlling the direction of the deal
02Sales CycleBreaking down the full sales cycle.
  • Prospecting
  • Appointment setting
  • Multi-meeting frameworks
  • Administration
03Sales FrameworksThe structured frameworks used throughout the sales process.
  • Conversation structures
  • Script templates
  • Principles
  • Meeting progression frameworks
  • Guiding buyers toward commitment
  • Adapting to different enquiry types
  • Booking templates
  • Maintaining momentum between touchpoints
04Objection MatrixA structured framework for handling common objections.
  • Unrealistic expectations
  • Price increases
  • Lack of urgency or commitment
  • Buyers comparing multiple builders & agencies
05Deal SubmissionSeeing the deal through.
  • Managing the back-end of the deal
  • Commission Tracking
  • Preventing deals from falling over
  • Keeping buyers confident through administration

Everything is structured in the order it should be learned and applied in the field — whether you're selling new builds, or off-plan.

Specialized Training

Every buyer covered.

Buyer playbooks tailored to the exact situations you face in the field.

  • Tailored processes
  • Strategic frameworks
  • Refined objection matrix
  • Customized templates

First home buyers

Investors

Cash buyers

Buyers with finance approval

Land owners & subdividers

Upsizers & downsizers

What's Included

Tools & support.

Templates, frameworks, and live support built to help you close more new home sales.

Frameworks for every stage

Structured frameworks for every stage of the new home sales process.

Deal review sessions

Break down active deals and identify the next best move.

Objection matrix

Objection patterns refined over years of trial and error in the field.

Front & back end auditing

Audit your sales process from enquiry to settlement.

Group & 1-on-1 coaching

Scheduled calls to review your process and provide tailored guidance.

Community

NHCA community.

Members get access to the NHCA community where like minded new home sales professionals can:

Member Network

Actively discuss the Playbook frameworks, recent objections and deal scenarios, industry insights, active deals, wins, and growth.

Career & Industry Connections

Gain access to job openings, management opportunities, and pathways to advance your career in new home and off-plan sales.

In-House Marketing Services

Members gain access to specialized marketing services focused on generating new home and off-plan leads when they're ready to scale their pipeline.

Brokerage Ownership Path

Opportunities to learn how to start your own brokerage, build a high-performing sales team, and scale your business beyond personal sales.

Is This For You?

Who this is for.

Built for

  • New home sales professionals
  • Building representatives
  • Off-plan agents
  • Sales professionals who want a structured framework for handling buyers, objections, and deal progression

Not built for

  • People looking for generic sales advice
  • Reps unwilling to implement structure and process
  • Anyone outside new home or off-plan sales

Step one starts with a conversation.

Answer a few quick questions and leave your details. We'll be in touch.